While we certainly know when big companies are trying their hardest to be funny, that doesn’t make it any less enjoyable when one of them actually succeeds. In this case, it’s the Swedes who have nailed it, in a new deliberately transparent ad for a bank that in turn, promises transparent services.
“Hello, I’m an actor,” an actor says in a video for Swedish bank Nordnet. “I’ve been paid $8,000 to tell you how great Nordnet is compared to other banks. “hey chose me because I’m more handsome than their CEO, and because I look successful in a suit.”
He goes on from there, listing the bank’s various selling points while explaining the motions of appearing like you’re in charge of a bank where you talk to people and shake hands while laughing.
It’s exactly what I imagined Business Jobs to be like as a kid, so I’m convinced this is an accurate portrayal. In any case, I laughed.
by Mary Beth Quirk via Consumerist
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