Neil Gaiman is a bestselling author whose work spans multiple genres and formats, from children’s books to literary fiction to graphic novels to screenplays. Now he can add fast food packaging to that list, as he joins other notable writers like Jeffrey Eugenides, Amy Tan, Barbara Kingsolver, Paulo Coelho, and comedian Aziz Ansari in slapping their work on Chipotle cups and bags.
These big names, along with Augusten Burroughs, Julia Alvarez, Carlos Ruiz Zafron, and Walter Issacson as the latest slate of writers to take part in Chipotle’s Cultivating Thought program.
This group was put together by author Jonathan Safran Foer, who was among the first slate of writers willing to cross that line between literature and burrito packaging.
For the project, the authors didn’t just copy/paste excerpts from their latest books or scripts. Gaiman, for example, used his cup design to provide Chipotle customers with a quick read on the plight of refugees.
Eugenides investigates a more personal moment, describing the break-up of a relationship (at a Chipotle, of course), while Isaacson attempts to explain Einstein’s theory of special relativity on the back of a soda cup.
For those who don’t want to patronize a Chipotle just to get their authorial fix, all the writings are available on the Cultivating Thought site.
by Chris Morran via Consumerist
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